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Science of TRON

Listen to audio from the "Science of TRON" panel, featuring director Joe Kosinski, producer Sean Bailey, and science consultants Sean Carroll & John Dick. Learn More

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The unlikely suspect: How geophysics revolutionized the recording industry

Chances are, when you think of Cher, the iconic recording artist, you also think of geophysics. Okay, maybe you don’t. But you should. Cher and geophysics revolutionized the recording industry – together.

It started in 1998, when Cher released her single “Believe.” The song was a major success, sitting at #1 on the Billboard charts for four straight weeks. It also featured a new, and peculiar, effect on Cher’s vocals: at key moments, her voice wobbled uncontrollably, like a robot attempting karaoke. The description sounds cringe-inducing, but combined with the song’s fast-paced beat, it sounds, well, good. Good enough to be adopted by Madonna, Janet Jackson – even rappers T. Pain and Kanye West. The “Cher effect” (as it became known) was soon a staple of the recording industry, a distortion process reinvented as an artistic choice.