To two neighborhoods, actually. One is Los Angeles, where the Science & Entertainment Exchange has recently set up shop, and which the Norman Lear Center, which I direct, also calls home.
The other ‘hood is more metaphorical. The Exchange is in Westwood, located at UCLA’s California NanoSystems Institute; the Lear Center, based at USC’s Annenberg School for Communication, is housed in Beverly Hills. But both of us are also in Hollywood, an industry that permeates the region, both literally and virtually.
In particular, both the Exchange and Hollywood, Health & Society (HH&S), a Lear Center project on which I’m the principal investigator, have a shared mission: improving the accuracy of the scientific information depicted in entertainment.