Chances are, when you think of Cher, the iconic recording artist, you also think of geophysics. Okay, maybe you don’t. But you should. Cher and geophysics revolutionized the recording industry – together.
It started in 1998, when Cher released her single “Believe.” The song was a major success, sitting at #1 on the Billboard charts for four straight weeks. It also featured a new, and peculiar, effect on Cher’s vocals: at key moments, her voice wobbled uncontrollably, like a robot attempting karaoke. The description sounds cringe-inducing, but combined with the song’s fast-paced beat, it sounds, well, good. Good enough to be adopted by Madonna, Janet Jackson – even rappers T. Pain and Kanye West. The “Cher effect” (as it became known) was soon a staple of the recording industry, a distortion process reinvented as an artistic choice.