2010 PRISM Awards Recap

The annual PRISM Awards are given out by the Entertainment Industries Council to honor the creative community for accurate portrayals of substance abuse and mental health in entertainment. The list of supporters for this program and awards ceremony span over many of the top names in Washington and Hollywood and the event has been celebrating entertainment's ability to educate through art for the past fourteen years.

The Awards, held this year on April 22nd at the Beverly Hills Hotel, truly highlight film and television's ability to get it right and to teach. Speaker of the House, Nancy Pelosi summed it up nicely when she praised, "[the PRISM awards recognize] imperative topics to explore creatively, and [the Entertainment Industries Council] have truly helped raise the consciousness of the American people."

The Science & Entertainment Exchange congratulates all of the 2010 PRISM winners and the Entertainment Industries Council on a wonderful event with a brilliant purpose. Encouraging and rewarding accuracy in media betters everyone by helping the general public to engage with and better understand difficult issues.

This year's winners include:

Feature Film - Substance Use

Crazy Heart

(Fox Searchlight Pictures / Informant Media / Butcher's Run Films)

Performance in a Feature Film

Jeff Bridges, Crazy Heart

(Fox Searchlight Pictures / Informant Media / Butcher's Run Films)

Maggie Gyllenhaal, Crazy Heart

(Fox Searchlight Pictures / Informant Media / Butcher's Run Films)

Comedy Series

How I Met Your Mother

"Last Cigarette Ever"

(CBS Entertainment / 20th Century Fox Television / Bays-Thomas)

Feature Film - Mental Health

The Soloist

(Paramount Pictures / DreamWorks Pictures / Participant Media / Universal Pictures / Working Title Films / Krasnoff-Foster Entertainment)

Performance in a Comedy Series

Tony Shalhoub, Monk

(USA Network / Mandeville Films / ABC Studios)

Hector Elizondo, Monk

(USA Network / Mandeville Films / ABC Studios)

Drama Series Episode - Substance Use

Law and Order: Special Victims Unit

"Hammered" 

(NBC Entertainment / Universal Media Studios / Wolf Films)

Drama Series Episode - Mental Health

Law and Order

"Exchange"

(NBC Entertainment / Universal Media Studios / Wolf Films)

Performance in a Drama Episode

Timothy Hutton, Leverage

(TNT / Electric Entertainment)

Performance in a Drama Series

Multi-Episode Storyline

Kevin McKidd, Grey's Anatomy

(ABC Entertainment / ABC Studios / Shondaland / Mark Gordon Co.)

Unscripted Non-Fiction Program

The Celebrity Apprentice

"Episode 805"

(NBC Entertainment / Mark Burnett Productions)